8 Tips to grow your online business successfully for beginners

8 Tips to grow your online business successfully for beginners

Online Presence is now common to every businesses in 2024.  Everyone creating online business and some people are moving from offline stores to online ecommerce websites.  Some people have businesses running successfully both in online and offline.

So in the digital world of 2024, creating online business is an easy one and important too and also moving from offline to online business is now essential.

But growing your online business is a necessary task to run your business profitable with earning more money.  So everyone can make their presence in online but only some people who work hard can grow their business in online and make their business more successful and can grab more customers.

How to grow your online business for beginners

So here are the few tips you can follow to start and grow your online businesses.

1.  Choosing your correct platform

To start your online business, first you need to choose a right platform for your business.  If you are running a offline store or if you want to provide any service to people then you need to choose right platform to show your digital presence to your customers.

Most people will choose website to show their online presence.  Because it is mostly suited to every type of businesses.  If you have a offline store then you can start a website like ecommerce and start selling your products.

If you are going to provide any service to people then you can showcase your details, previous projects you done in your website portfolio.  People will contact you through your website.

You can start your website by purchasing a correct domain name and hosting plan and creating a nice UI for your website by manual coding or using any themes with CMS (Content Management System).

Choosing other platforms like video platform like YouTube, is also a good idea.  But you need to find from which platform you are going to connect to people i.e your audience.

2.  Finding your niche

Finding your correct niche is necessary if you are started a website and providing content writing to the people.  You can target specific audiences based upon your niche.

Also it is important to other businesses because you also targeting people to provide your services, which type of people will come as your customers you need to find it out.

You can write blog articles in your website according to your business and target those audience by spreading your articles.

Niche is also important for video content like which type of videos you are preparing and those videos are going well across your audience you need to find it out.

3.  Target your audience by marketing channels

Targeting your audience i.e finding your customers is an important process to grow your business.  You need to focus on any two to three marketing channels like
  • Content marketing (Blog posts, YouTube videos like that)
  • Digital Advertising
  • Social media
  • Influencer marketing
  • Podcasting
Choosing any channels will help to grow your business and also some channels will cause you to spend some money to target your audience.

Content marketing and social media and podcasting helps you to reach you audience without spending any money.  But you need to learn some skills like SEO, article writing, video making like that.

If you don't have time to do these things means you can outsource this.  Because many people are ready to help you to reach your audience.  But in this case also you need to spend some money.

4.  Content marketing

Writing articles about your products or services in your own website and ranking those articles in search engines like google, bing will help you to reach more audience.

Making youtube videos like full form videos or youtube shorts videos will help you to reach more audience in the form of video content.

For youtube videos, you should know some photo and video editing then only you can create more engagement to the viewers.

For article writing, you should know about how to write content in the form of text without any grammar mistakes.

And in both cases, SEO places major role.  Because in article writing you should rank your articles in search engines then only you can get organic traffic to your web page and you can convert them to sales.

Using SEO in videos is important to make the video viral and also it helps to get more subscribers.

5.  Using Social media

Social media growth is rapidly increasing in 2024.  Many forms of social media content is developed like shorts form, snapshot.  Creating social media profiles across the platforms available such as twitter (X), instagram, facebook, snapshot, tiktok,..

You can start creating content in social media platforms and people will engage with you.  For this to successfully happen, you need to know your audience.

Because your product or service you provide to your customers can be easily promoted in social media when you choose the correct social media to target your audience.

For example, if you are running a hotel means then you have a website to order from your hotel then you can create shorts in youtube and reels in instagram about your hotel foods.  These type of content will be more engaged in these platforms. 

So you should your platform according to your needs and focus on that platform.  You can use SEO in social media like famous tags, keywords to reach more audience.

6.  Influencer Marketing

Influencer marketing is started booming in 2024.  Many movie promotions are happening in social media influencer channels and pages.  So you can also try influencer marketing if your product or service is suitable for this marketing channel.

But you need to spend some money for this.  You can contact social media influencer based upon your business.  If you are selling facewash then you can contact any famous lifestyle or beauty influencer in social media and you can send your product to the influencer and tell them to make a video about this.

By doing influencer marketing you can reach audience of your business type.  And more chances are there to buy or obtain a service from your business if the influencer told good things about your business to their followers.

Don't force the people to tell only positive things about your business in social media.  If the customer found the truth means then there will be a black mark to your business.

Advertising your business in online across websites and youtube will help to reach some customers.  But you need to decide how much budget you have for advertisement.

There are many advertisement platforms available like google ads, facebook ads, etc.,  You should know how to use correct keywords for your business to advertise that in online.

If you are not using correct target words then the advertisement will not reach the correct audience.  Also there may be a chance that not everyone will buy or get service from your business by seeing the advertisement.

You can also outsource your advertisement work to people who are ready to work for you.

8.  Connect with your audience

Connecting your audience with you together will help you to grow your business rapidly.  You can give a free email subscription to your audience.  And sending weekly email list about your offers or services will help you to convert that to sales.

Asking testimonial from customers will help you to improve your business.  Showing your ratings to the new customers will improve trust among your customers.

Participating in online forums or communities will help you to engage directly with your customers.  This can be a reddit or quora or any other group discussion platforms.


The above tips will help you to grow your business in online.  But things are changing regularly so you need to update yourself upon any new changes happening in the world, especially in the digital world.

So regular learning is important to run successful business in online.  If any new social media came means then you should know about this thing and you should think that how can we use this to improve our business.  So regular learning and continuously work are important for your business to grow in a profitable way.
Content last updated on 26th January 2024, 5:30 PM IST

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