Updating date on posts will improve Google Ranking?
When you write a new article and started ranking in Google. But after
few years your ranking position in Google SERP may go down. Why this
is happening? Because google needs fresh content everytime.
Google algorithm
keeps tracking of fresh relevant content across the internet.
There are many things need to be consider before updating a post.
When you have written an article in 2015 and ranked in google in that
time. And after many people started writing article in the same topic
with new information then definitely the new published article will get rank
in Google. So in that situation you need to update your article with
new content in order to stay in the top rank.
Updating means there are two things inside it.
Updating the page's content alone
It is a good habit that after you have written an article, follow that
article ranking in search console
and find the relevant ranking keywords in search console data after you
published the article.
And now you can update the article with those keywords and add new
information if you have. Each time you update the article with new
quality content will increase your google rank in SERPs.
Also adding some new value to the article before updating it will increase your SEO ranking.
Updating the content with the date of the article
In some situations you need to update your date in the article in order to
display the article as fresh article.
For example you have written about
adsense tips for website
in 2020 and in 2021 many new article will come about adsense tips. So
the user will choose the recent articles because many features and policies
may changed to get approval in adsense in 2021. So the choice for the
user is recent articles. So google also shows the recent articles in
search.
Don’t artificially freshen a story without adding significant information or some other compelling reason for the freshening - John Mueller (Google's Search Advocate) mentions about updating dates on pages
But you have updated your article recently but the date shown in the search
is 2020. So it reduces the CTR, so you reduce your ranking.
So in this situation,
add value to the old content and also update your date. So the
user saw the new date and click your article and read it. So your rank
will not go down.
For the real time news update website, posting new articles requires recent dates then only the user will see the recent news and read it.
Don't use too much date update because the date update for the articles is
not required for all types of articles. Only few articles need to
update their date. For the rest of the articles, you can simply add
content and update that article.
Google crawler understands that fresh content added to this article and rank
that article based upon the content.
Also Read: How to rank a Blogger site in search engines
Conclusion
When the post becomes older, the URL has more value. So update that
post and keep adding value to that post.
Don't delete your old posts because the new posts have some value in the
same manner the old posts are also have value.
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Content last updated on 20th July 2022, 10:30 PM IST
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