Tips and techniques to improve On Page SEO for beginners

on page seo technics for beginners

What is On page SEO?

On page SEO is one of the things that web content creators do in their website posts to rank first in search engine result page (SERPs).  There are similar things available like on page SEO such as off page SEO, technical SEO.  These are all considered as the SEO technics.  But now we are going to see simple techniques to implement on page SEO for your site. 

Let us see the basics of On Page SEO techniques for beginners one by one.

On page SEO techniques and implementation tips for beginners

1.  Post <h1> tag and meta description

h1 tag and relevant meta description for on page SEO

Creating Good Title for your post

The h1 tag of your post should contain the relevant word to your post content.  For example if your post content is relevant to tomato ketchup then you need to include the word tomato ketchup in your post title and <h1> tag.

This is one of the important on page SEO technics because the title and <h1> tag is important and Google crawler will see the title and h1 tag have any keywords.  So you must include relevant keyword to your content in the title and h1 tag.

Also Read: Learn about Google domains. Google Domains Review

Optimising meta description

Your meta description should contain short and sweet words about your content.  And also you need to include your focus keyword in the meta description.  This will help Google highlight your keywords in the black color in the meta description during search.

Optimising meta description for on page seo
The maximum length of the meta description is 150 characters.  So ensure that your meta description should not exceed more than 150 characters.

If an article is ranked in Google then avoid changing the meta description of that particular article.  If you change the meta description of a ranked article it may be a chance of reducing the rank position of that article.

2.  Alt text for images and relevant image description

Crawler robots will see only the alt text of the images.  Even the screen readers use the alt text to understand the image.  So your work is to include the alt text according to your images and try to insert atleast one focus keyword in your alt text.
  • Adding a image description below the image is good practice.
  • You can see many news websites include the image description below the image.
  • So adding a description for image will increase the content reading time.

3.  URL Optimisation

Optimising URLs with relevant keywords plays important role for finding your pages.  The URL should be 56 characters long and must contain any keywords that you entered in the title and h1 tag.

Tips for URL optimisation

  • Avoid any special characters in the URLs
  • Avoid date and month in the URLs
  • Avoid using more connecting words like is, was, for etc., in the URLs.  Only use some connecting words in the URL if needed.
For example: 
The title - How to Rank Higher on Google in 2021 - Backlinko 
The URLs are

Instead of using 1st URL they used 2nd URL.  Because it is small and has valuable keyword and not containing more connecting words.

4.  Keywords on the first two paragraphs

You should insert your focus keywords in whole of your content body but inserting keywords in the first few paragraphs of your content helps Google will understand that this content is about specific topic.  After understood your content only you will get a position in Google results.

Don't stuff keywords across your content.  Just insert normally in the sentences, it should not be explicitly visible.  The keywords should look like normal words in the sentences.

By doing this you are telling Google my content is about this particular topic.

Your first 1-3 paragraphs must contain atleast 5 to 10 keywords in of your posts.

5.  Refreshing your old content

Refreshing your old content will increase ranking in Google

If you have any old posts means then don't delete it even if it doesn't rank in Google.  Old posts are very special.  When a post or website becomes older means then it has more value.

So you need to refresh your old content. That is you need to update your old content even if it is ranked or not ranked also.  If it is a ranked content means it will stay in the same rank or move forward.  If it is not ranked means then it will go into the Google ranking.

Updating means not splitting paragraphs or changing color or fonts.  So should add some new value to the content such as adding 2 or 3 new paragraphs or rewriting the old paragraphs according to modern news. or adding new images, videos, gifs to the article.

So updating a post is very important.  If you regularly write new posts and updates your old posts then your website also gain good value from Google.

6.  Adding Table of Contents

Adding Table of contents for on page SEO

Table of Contents will give the navigation to your content for the users.  It will help Google to show your content in rich snippets and also it will show the table of content topics below your page in search results.

So add a good table of contents to your articles.  The table of contents link text should contain relevant keywords for your content.

7.  Title, Heading and subheading should play an important role

Tips for Title

Your title should not be more than 60 characters.  If you make title more than 60 characters then it will not fully visible in Google search.

Google understand the titles in pixels only.  Each character has its own pixel.  Currently Google will show maximum of 600 pixels of title.  So 50-60 characters are recommended for titles.

Calculate your title length and pixel by using this tool.

Tips for Headings and Subheadings

Include a keyword in the headings and subheadings of your content.  If  you make text bigger means it should not be a heading or subheading.  You should mark heading with h2 tag and subheading with h3 tag.  

Or your content management system will have Heading and Subheading option, use those options to create the headings and subheadings.

8.  Link building and creating own images

Link Building

Use internal links from your website and put those links in your posts.  Use the internal links for related posts.  And also put external links from another website which has a related topic of your post.

Although external links are important for off page SEO.  But Internal links are important in on page SEO.  So giving internal links in your article is an important on page SEO factor.

Creating own images

Creating your own images for your posts helps you rank in the image tab for that specific topic of the page.  Also if you create and use your own images then it will also increase the freshness of the content.

For example writing an article for a news website needs own images.  Because everyone writes the same news and same content.  But if you use fresh and new images or your own customized images then Google will understand that the article contains something additional thing and your post will go higher in Google ranking.

9.  User Experience

Good User experience will push your website ranking first.  And also Google recommends fast loading websites now.

If the user comes and ready to read your article.  In that time your website is not loading correctly means then the user will bounce back.  So your post will go down even if you have a good content.  
High website speed increase user experience

So the user experience plays an important role in improving the reading quality of uses.  So make your website fast by reducing image quality and reduce unused javascript and css.

If you are using adsense ads or another other ad networks then reducing javascript will reduce your ad revenue.


These are some of the techniques of On page SEO you should follow while writing articles.  After reading this article you will know about the basics of On page SEO for your website.
Content last updated on 10th November 2021, 4:00 PM IST

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