Different Types of Search Queries

What is Search Query?

Search Queries are phrases and words that we enter in the search box of the search engines and we get the relevant results.

Three Types of Search Queries in Search Engines

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A navigational search query is a search query that we entered in the search box to find a particular website or page.

For Example: user want to find a particular site like Twitter or Youtube studio, then they type Twitter or Youtube studio in the search box of the search engine and they get their results.

In Navigational Search Queries, the user know the website or platform they want to visit.

navigational search query

Targeting Navigational Search Queries

Targeting this query is quit difficult because the user know in their mind which website they want to visit.

So you should brand your website and branded keywords tend to drive more clicks.  Also some queries may appear to be navigational but it is not exactly.

For example: someone wants to know the news feed of Facebook and googles "Facebook".  It looks like navigational query but the user intention is different.

2. Informational Search Queries

Informational Search Queries are queries that give us the information about the topic of the query.

For Example:  a user enter may enter "Teak tree" in search box then they get the details about the Teak tree.  In this case, the user just want to know the answers for their questions and they are not targeting any specific site to visit.

informational search query

Targeting Informational Search Queries

Targeting this type of queries require high SEO for the pages and Google pushing Knowledge Graph to address these types of queries.

Wikipedia plays major role in this type of query.  Because there are many informative content present in the wikipedia page so the google mostly shows wikipedia page in the first page of the SERP.  Other useful informative sites also rank in the first page of the SERP.

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To get traffic in this query, you must write correct informative content and also you need to get trust from the search engines.  We can say that you need to increase your EAT score.

3. Transactional Search Queries

Transactional Search Queries are queries indicates that the user want to do a transaction or want to make a purchase.

For example: when you type "Samsung Galaxy M21" in search box, then the results shown mostly are from shopping websites.  Also many local shops will be displayed in the results to buy the product.

transactional search query

Targeting Transactional Search Queries

We can also target transactional search queries by optimized SEO product pages if you are running a ecommerce website.  But most of the time ads and sponsored results are shown as organic results in the Search Engine Result Page (SERP).  Also we can use Adwords  for transactional search queries.

Another thing is that the transactional queries are not always transactional.  We can also write a product review and optimize it for SEO and rank that page also.  Because the user can also read the review of the product.  So there is a chance that your review page also showing in the results among the ecommerce websites.

How does Google Rank the search Results?

According to your search query Google will rank your sites

1.  The first top most search results is from official sites.  Google will show the official pages of  government, organization, company or a person in the top results.
2.  The second ranking of the pages will go to the pages with informative content.  For example, pages of wikipedia or encyclopedia will rank because it has more informative content.
3.  The third ranking is given for the relevant pages according to your search query.

Mistakes that will lower your Search Rank in Google

  • If you stuff keywords or redirect to any spam sites, then Google will mark your website as spam.
  • If you add any erotic content then Google will lower your rank based upon the filter of the user set in the search engine.
  • If Google finds better content than your content then the new content will rank in top position.


To drive more traffic, you should concentrate on informational search queries with full SEO optimized pages.

Content last updated on 31th January 2023, 7:30PM IST

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